The Balanced Scorecard: Translating Strategy into Action

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The Balanced Scorecard translates a companys vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, a 
 
 

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22.06.2017

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